F-Labs is the innovation division of Merlins Sports Entertainment, exploring advanced Formula 1 technology, athlete performance, and next-generation wellness.
Enter the world of F-Labs
A glimpse inside F-Labs, the innovation division of Merlins Sports Entertainment.
Innovation across wellness, performance, and next-generation beauty – engineered in F-Labs
In today’s world, greatness isn’t defined only by performance on the field—it’s defined by what you build beyond it. From global icons like Tom Brady, who transformed championship success into a business empire, to rising athletes preparing for their first contract, one truth is clear: Winning once is hard. Sustaining wealth and legacy is harder.… Read More
Merlins Sports Entertainment is proud to welcome Gabriele Oricchio—an award-winning producer and global creative force—to the Merlins Sports Entertainment as a member of Knights of the Round Table. Based in Rome, Gabriele brings decades of experience across international film, television, and digital storytelling. His career spans collaborations with world-renowned directors and actors, and leadership roles… Read More
Inside the AI Avatars of Merlins F-Labs – China Grand Prix Weekend As the Formula 1 world arrives in Shanghai for the Chinese Grand Prix, two familiar figures appear once again inside the world of Merlins F-Labs. Meet Maykala and Krishma. Modern knights of the Merlins ecosystem. If you follow our videos and short films,… Read More
